Contact MasterClasses

Product and technology roadmapping for future growth

Linking markets, products and technology

Chicago, May 8-9, led by Dr. Jay Paap

Co-hosted with The Management Roundtable



About this Masterclass

Does your business struggle to make informed technology and product investment decisions that balance both short- and long-term ROI objectives? Do you want to enhance your portfolio and stay ahead of the competition?

This two-day masterclass will empower participants to translate market, commercial and technology priorities into a focus for roadmapping and strategy.

Attendees will gain insights into processes and decision support tools to enable successful technology and product investment decisions that drive business growth and keep your organization on top of the market.


Who should attend?

This masterclass is designed for VPs, directors and managers of product development, innovation, R&D, marketing, strategy, program management, and others involved in technology planning.

Experience with product and technology roadmapping is not required. Cross-functional team attendance is encouraged.


Why attend?
Learn how to:

  • Build value-driven roadmaps that link customer needs with the right technologies
  • Effectively balance routine and innovative projects with a portfolio strategy that protects long-term initiatives from the distractions of short-term crises
  • Provide clarity to teams responsible for positioning the company for the future by having a clear roadmap of where you are going and how you plan to get there
  • Apply design thinking, agile and lean concepts to planning
  • Integrate product and technology roadmaps with revenue and growth strategies
  • Ensure that technology investments are sensitive to business needs, even when the hard market numbers are not available
  • Use roadmaps to communicate future plans and strategies to customers, suppliers, and development team members
  • Develop strategies to overcome organizations barriers that often stand in the way of implementing your roadmaps




 8:15 am

What is roadmapping? Why and how is it used?

 10:15 am

Organizing principles

 12:00 pm


 1:00 pm

Building roadmaps, step one: Focus the planning effort

 2:20 pm

Building roadmaps, step two: Determine drivers

 3:40 pm

Techniques for anticipating customer needs

 5:00 pm

Networking reception





 8:00 am

Building roadmaps, step three: Identify technical options

 10:15 am

Building roadmaps, step four: Summarize key information

 12:15 pm


 1:00 pm

Building roadmaps, step five: Select ideas to pursue

 2:30 pm

Building roadmaps, step six: Build route maps

 3:30 pm

Wrap-up/session concludes



About Dr. Jay Paap

The leader of this masterclass, Dr. Jay Paap, is president of Paap Associates and is one of Management Roundtable’s most highly-rated instructors. He serves on the Executive Education faculty of the MIT Sloan School and has taught in executive programs for the Industrial Relations Center (Caltech), the Haas School (Berkeley), and a wide variety of professional and commercial executive workshops globally. He is a Fellow of The Strategic and Competitive Intelligence Professionals (SCIP) and a PDMA Certified New Product Development Professional. Jay received his Ph.D. from MIT’s Sloan School of Management with concentrations in technology management and organization change.

Jay has more than forty-five years of experience in innovation and technology management, including consulting and speaking assignments with more than 350 firms in North America, Latin America, Europe, Africa, the Middle East, Asia, and the Pacific Rim. His clients include both government and commercial firms from diverse industries, such as automotive, computers, electronics, energy, food processing, biotech, pharmaceuticals, oil, telecommunications, consumer products, aerospace, chemicals, defense, and various government agencies, and federal labs.

Jay received the Maurice Holland Award from the Industrial Research Institute (IRI) for the best article published in Research Technology Management, “Anticipating Disruptive Innovation.” The Corporate Executive Board (CEB) selected the Timken roadmapping process as a best practice and cited Jay’s CFTP landscaping mapping process as one of the key building blocks of the Timken approach.


Dr. Jay Paap




Tuesday, May 8th
Wednesday, May 9th


Two-day Masterclass: $1695 before 3/30/18 ($1995 after 3/30/18)


Aloft Chicago O'Hare Airport
9700 Balmoral Avenue, Rosemont, IL 60018
(847) 671-4444


Hotel accommodations:

Rooms are available at a discounted rate of $209 and can be reserved online or by calling 847-671-2065.



About The Management Roundtable

The Management Roundtable (MRT) is the leading content and networking resource for product developers and innovation leaders. Practitioner-oriented and unbiased, our focus is on providing actionable insights about new strategies and processes that enable corporate growth, agility, resilience, and overall competitive advantage.

Founded in 1980, Management Roundtable is the producer of CoDev, the premier forum on Open Innovation, and numerous networking events, workshops, webcasts, inhouse training and online reports to accelerate time to market and time to profit.

For more information on what we do, give us a call at 800-891-8080.