Product & Technology Roadmapping for Future Growth

London Stansted, 16-17 October, led by Dr. Jay Paap

In Partnership with with The Moon on a Stick



Do you want to position your organisation's technology for the future?

This is your last chance to attend this course in Europe!

Many successful companies are now taking a strategic approach to technology sourcing, but with shifting customer needs and 'disruptive technologies' forming part of the strategy, it can be difficult to know when you are making well-informed technology and product investment decisions.

If you’re responsible for finding and assessing external technologies for your organisation, Dr. Paap’s Product and Technology Roadmapping Masterclass in partnership with Planisware is not to be missed.

This masterclass will break through common misconceptions and give real-world examples of the variety of roadmaps, while explaining how each can balance both long and short-term objectives and deliver value to your organisation.



Date: 16-17 October 2019


Radisson Blu Hotel, London Stansted Airport, UK




+44 (0)753 566 9017

I'm Interested



Why Attend

You will come away from this masterclass with:

  • A step-by-step process with proven tools, templates, and Customer Focused Technology Planning™ framework
  • Knowledge to make better informed investment decisions to balance short and long-term ROI objectives.
  • Tools and processes to demonstrate how these investments will support your organisation's wider strategy.
  • An understanding of how to align product, market and technology roadmaps within and across business units.
  • Comprehensive reference materials, including list of intermediaries, brokers, databases and more to share with others in your organisation.
  • A new network of peers and contacts to continue sharing ideas, plus ongoing access to Dr. Paap following the masterclass, for answers to your questions as you implement your strategy


Agenda Overview

Wednesday, 16th October

Introducing Roadmapping 


What is roadmapping, and why and how is it used?

On day one, learn about the differences between types of roadmap, gain insights from MIT research on innovation, and re-think NPD. Understand the organising principals such as Customer Focused Technology Planning™, and the importance of timing and team selection. 

Finish the day with building landscape maps in an interactive group with real-world examples, followed by a team dinner in the evening.


Thursday, 17th October

Making Roadmapping Work for your Organisation


Day two helps you understand more about building the map, with examples of how different roadmaps apply to different industries. 

You will also learn how to use landscape maps to turn insights into innovative ideas, how to manage ideation, plus learn about criteria for assessing opportunities.

We finish with an open discussion among participants to share challenges and ideas.


Download the full detailed agenda here



About Dr. Jay Paap

The leader of this masterclass, Dr. Jay Paap, is president of Paap Associates and is one of Management Roundtable’s most highly-rated instructors. He serves on the Executive Education faculty of the MIT Sloan School and has taught in executive programs for the Industrial Relations Center (Caltech), the Haas School (Berkeley), and a wide variety of professional and commercial executive workshops globally. He is a Fellow of The Strategic and Competitive Intelligence Professionals (SCIP) and a PDMA Certified New Product Development Professional. Jay received his Ph.D. from MIT’s Sloan School of Management with concentrations in technology management and organisational change.

Jay has more than forty-five years of experience in innovation and technology management, including consulting and speaking assignments with more than 350 firms in North America, Latin America, Europe, Africa, the Middle East, Asia, and the Pacific Rim. His clients include both government and commercial firms from diverse industries, such as automotive, computers, electronics, energy, food processing, biotech, pharmaceuticals, oil, telecommunications, consumer products, aerospace, chemicals, defense, and various government agencies, and federal labs.

Jay received the Maurice Holland Award from the Industrial Research Institute (IRI) for the best article published in Research Technology Management, “Anticipating Disruptive Innovation.” The Corporate Executive Board (CEB) selected the Timken roadmapping process as a best practice and cited Jay’s CFTP landscaping mapping process as one of the key building blocks of the Timken approach.


Dr. Jay Paap



This masterclass provided valuable and actionable information that I can bring back to my organisation to facilitate process changes and improvements.

Howard D., Director of Global Program Management, Acco Brands

An intense day with theory, pragmatic solutions, and introspection into things we can try over the short term and longer term.

Eric W., Director of Corporate Programs, LSI Industries

Dr. Cooper, 'The Godfather of Stage-Gate,' does an exceptional job educating us on real life examples of the implementation of the agile method do's and don’t's.

David P., Vice President of Engineering, Hu-Friedy

This masterclass provided several easy-to-apply methods that could immediately be implemented, along with several others that I can take back to management to examine how they may be fit into existing processes.

Mark H., Program Manager, ZF TRW


About The Moon on a Stick

The Moon on a Stick is an innovation management firm that guides people through a journey that makes innovation simpler to understand and use.

As a business we have in excess of 50 years experience in the innovation spaces with companies such as Marks and Spencer, Unilever, Mars, Ford, CPL and Boots Healthcare International.

For more information on what we do, and how we could help you, have a conversation with us by calling +44 (0)7535 669017 or writing to