Measuring Product Development Productivity and R&D Performance

5-6 November, London Stansted, led by Dr. Brad Goldense

In Partnership with with The Moon on a Stick



Do you want more control over the success of your company's product development?


The world of metrics and measurement for R&D has undergone a great deal of change in recent years, and with the introduction of big-data analytics there are now a multitude of metrics that can be leveraged to improve your overall processes. But which ones to choose? It can be a challenge for any company - large or small - to make a decision on which ones will work most effectively for them.

If you want to focus and enable your team to make better decisions and work more effectively in R&D, innovation and product development, then Dr. Goldense’s Masterclass in partnership with Planisware: Measuring Product Development and R&D Performance is not to be missed.

This two-day masterclass will go 3 levels deep into the organisation of key measurement metrics, give real-world examples, and provide you with tangible take-aways tailored to your organisation that promise to add value and drive effective innovation.



Date: 5-6 November 2019


Radisson Blu Hotel, London Stansted Airport, UK




+44 (0)753 566 9017

I'm Interested


Why Attend


You will come away from this masterclass with:

  • An improved selection of metrics that correspond to your organisation's particular challenges and goals. You'll develop an integrated scorecard of metrics, tying 3-5 levels of the organisation together.
  • The practical knowledge to refine and implement these metrics throughout the business.
  • Methods and practices that will better motivate and encourage employee-driven innovation and efficiency.
  • Comprehensive reference materials and real-life business examples.
  • A new network of peers and contacts to continue sharing ideas, plus ongoing access to Dr. Goldense following the masterclass, for answers to your questions as you implement your changes.


Topics Overview


Tuesday, 5th November

Company Performance

New Product Vitality

Advanced Development Impact

ROI Innovation

IP-Protected Revenues

Capital & Asset Indicators

Roadmap and Portfolio Tallies

Risk & Complexity

Capacity Management

Throughput and Pipeline Yield

Proactive and Predictive Metrics

Top 100 Corporate Metrics


Investment, Project and Product Performance

Hurdle Rates

Trade-Off Analysis


Effectiveness vs Efficiency

R&D Spending Performance


Wednesday, 6th November

Managerial and Personnel Performance

Technical Disciplines

Functional Disciplines


Staffing and Turnover


Essential Disciplines Integrations

Advanced Development

Intellectual Property


IIoT & IoT




About Dr. Brad Goldense


Brad Goldense is founder and CEO of Goldense Group, Inc. [GGI], a thirty-three year old consulting and education corporation concentrating in best business and technology management practices for product strategy, management, development, and commercialisation. Mr. Goldense has consulted to over 200 of the Fortune 1000 and has worked on productivity improvement and automation projects in over 500 manufacturing locations across North America, South America, Europe, Asia, and the Middle East. Mr. Goldense is a retired member of the graduate engineering school adjunct faculty at the Gordon Institute of Tufts University in Medford, MA, after lecturing and teaching for nineteen years.


He holds a BS in Civil Engineering from Brown University and an MBA focused in Cost Accounting and Operations from Cornell University. Brad is a certified New Product Development Professional [NPDP] by the Product Development and Management Association [PDMA], a Certified Manufacturing Engineer [CMfgE] by the Society of Manufacturing Engineers [SME], a Certified Computer Professional [CCP] by the Institute for Certification of Computer Professionals [ICCP], and is Certified in Production and Inventory Management [CPIM] by the American Production and Inventory Control Society [APICS].
Brad is Founder and past President of the Society of Concurrent Product Development [SCPD], the successor organisation to the Society of Concurrent Engineering [SOCE] that spawned from IBM in the early 1990s. After twenty years of volunteering to further the principles of concurrent engineering and product development, Mr. Goldense turned the organisation over to a group centred in 3M in 2006. 
Brad has authored over three-hundred articles (actually 340 and counting!) on competitive product development and manufacturing with global industry publications such as Business Week, CFO, Design News, R&D Magazine, Product Design & Development, Purchasing, and others.




This masterclass provided valuable and actionable information that I can bring back to my organisation to facilitate process changes and improvements.

Howard D., Director of Global Program Management, Acco Brands

An intense day with theory, pragmatic solutions, and introspection into things we can try over the short term and longer term.

Eric W., Director of Corporate Programs, LSI Industries

Dr. Cooper, 'The Godfather of Stage-Gate,' does an exceptional job educating us on real life examples of the implementation of the agile method do's and don’t's.

David P., Vice President of Engineering, Hu-Friedy

This masterclass provided several easy-to-apply methods that could immediately be implemented, along with several others that I can take back to management to examine how they may be fit into existing processes.

Mark H., Program Manager, ZF TRW


About The Moon on a Stick

The Moon on a Stick is an innovation management firm that guides people through a journey that makes innovation simpler to understand and use.

As a business we have in excess of 50 years experience in the innovation spaces with companies such as Marks and Spencer, Unilever, Mars, Ford, CPL and Boots Healthcare International.