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Measuring Product Development
Productivity and Performance
by Bradford L. Goldense

3 & 4 October 2017
Cambridge, United Kingdom
an event organised by:



Everything an executive needs to know about measuring Product Development and R&D

In this two-day masterclass, Bradford Goldense will show participants how to connect the numerous metrics of R&D, product development, innovation, technical and functional competencies, R&D productivity and R&D-related intellectual property. He will cover this going three levels deep - to the handful of KPIs needed by CEOs for financial reporting and investors in a single one-page portfolio.

The selection of metrics are different for every company, and highly strategy dependent. So each participant will have the possibility to include any of the metrics they currently use in the final workshop solution.

Past-participants who entered believing that they had strong metrics, consistently report that they have a great many things they are going to discuss doing and undoing when they get back to their office. 


Date: 3-4th October 2017

Location: Cambridge,
United Kingdom

Volume discount available.

+44 (0)753 566 9017



Extremely enlightening, very practical and ahead of the curve.
That's where we strive to be!

Leyla Capitelli, Associate Director & Functional Coordinator, Johnson & Johnson.


Watch the mini-session



The Masterclass at a Glance


Tuesday, 3rd October

C-Level Performance

  • New Product Vitality
  • ROI Innovation
  • Protected Revenues
  • Asset-Based Indicators
  • Product Portfolio Strategy
  • Risk & Complexity
  • Capacity Management
  • Throughput and Pipeline Yield
  • Hurdle Rates
  • Top 100 Corporate Metrics

Investment, Project, Product Performance

  • Trade-Off Analysis
  • Time-to-Profit
  • Effectiveness vs Efficiency
  • Planning, Proactive and Predictive Metrics

Wednesday, 4th October

Managerial and Personnel Performance

  • Technical Disciplines
  • Functional Disciplines
  • Competencies
  • Staffing and Turnover

Selected Organisation Integrations

  • Advanced Development
  • Intellectual Property
  • Software
  • IIoT & IoT

Linked Metrics Portfolio® Assembly & Report-Out 




Addresses a topic that has been ignored or undervalued for too long. All other aspects of Corporate life, outside of product development, are measured and stracked. The time has come to measure and optimise product development.

Mark Sherwood, Director, Engineering, Cisco Systems, Inc. 

It's obvious that Brad has amassed an incredible knowledge base on metrics for corporate R&D. The format of the seminar with interaction with other companies is an excellent vehicle for learning and building a solid metrics starting point.

Art Rofano, Senior Manager, Quality Assurance, BEA Systems, Inc.

Fantastic and I look forward to implementing what I learned to improve my company's success rate. Very different from other product leaders courses, actually measures projects in a tangible way.

Kevin Luebke, Project Manager, R&D Operations, Abbott Animal Health

This was a dynamic seminar that really opened my mind to many more ways in which metrics can help my department & my company. Also interesting that many concepts of R&D relate across very different industries.

Hillary McKellar, Program Manager, Cubist Pharmaceuticals


Key benefits

  1. Improve the selection and organisation of company R&D and Product Development metrics to align with and support corporate business strategy.
  2. Define, develop, and deploy a customised set of metrics to improve effectiveness, productivity, and the generation of revenue and profits.
  3. Learn, adopt, adapt the leading processes and practices to better motivate and to encourage both employee-driven innovation and efficiency.
  4. Focus your organisation to create and drive a more effective overall product development environment.


Masterclass Venue

The Møller Centre


Churchill College,
Storey's Way,
Cambridge CB3 0DE
United Kingdom

See the conference centre website for more details.

We have made arrangements to hold a number of bedrooms at the centre for delegates of this course.

These are available on a first come, first served basis and if you are interested, please advise us when making your course booking.


About Bradford L. Goldense

The leader of this masterclass, Bradford L. Goldense, NPDP, CMfgE, CPIM, CCP, is CEO of Goldense Group, a 30-year-old Needham, Massachusetts consulting, education and research firm that provides advanced business and technology management services to companies that create and commercialize products.

He is an internationally recognized expert in product development, innovation, and R&D metrics practices and is a speaker at industry-wide conferences and seminars.

Mr. Goldense has consulted to more than 200 of the Fortune 1000. Abbott Laboratories, Bayer, S.C. Johnson, Ford, General Motors, John Deere, Philips, United Technologies, Carrier, Molex, Monsanto, Bose and Shure are among the Goldense Group's clients.

Mr. Goldense is a retired member of the graduate engineering school adjunct faculty at the Gordon Institute of Tufts University in Medford, Massachusetts, after lecturing and teaching for 19 years. He is also Founder and past President of the Society of Concurrent Product Development, the successor organization to the Society of Concurrent Engineering that spawned from IBM.

More about Bradford Goldense


Bradford L. Goldense 


About The Moon on a Stick

The Moon on a Stick is an innovation management firm that guides people through a journey that makes innovation simpler to understand and use.

As a business we have in excess of 50 years experience in the innovation spaces with companies such as Marks and Spencer, Unilever, Mars. Ford, CPL and Boots Healthcare International.

For more information on what we do, and how we could help you, have a conversation with us by calling +44 (0)7535 669017 or writing to