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Kenneth B. Kahn

Professor of Marketing and Senior Associate Dean,
School of Business at Virginia Commonwealth University

Kenneth B. Kahn, Ph.D. is a Professor of Marketing and Senior Associate Dean in the School of Business at Virginia Commonwealth University. Holding degrees in industrial engineering and marketing, his teaching and research interests address product innovation, product management, and demand forecasting of current and new products.

He has published over forty-five articles in such journals as the Journal of Product Innovation Management, Journal of Business Research, Journal of Forecasting, Journal of Business Forecasting, Business Horizons, and R&D Management; authored the books Product Planning Essentials (Sage Publications, 2000; M.E. Sharpe, 2012) and New Product Forecasting: An Applied Approach (M.E. Sharpe, 2006); and served as editor of the PDMA Handbook on New Product Development, 2nd and 3rd editions (Wiley & Sons, 2004, 2013). His industrial experience includes serving as an industrial engineer and project engineer for the Weyerhaeuser Company and a manufacturing engineer for Respironics, Inc. He has consulted and conducted training sessions with numerous companies, including Accenture, Acco Brands, Capital One, Coca-Cola, ConAgra, Havi Global Solutions, Health Diagnostic Laboratory, John Deere, and the SAS Institute.

Between 2009 and 2015, Dr. Kahn served as Director of VCU’s da Vinci Center – a unique collegiate model advancing innovation and entrepreneurship through cross-disciplinary collaboration among VCU’s Schools of the Arts, Business, Engineering and College of Humanities and Sciences.

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