Innovation Strategy & Portfolio Management

Deciding your new product portfolio -
Making strategic choices and picking the winners

Chicago, June 13-14, led by Dr. Robert. G. Cooper

Watch the webinar 


About this Masterclass

Does your business have a clearly defined product innovation strategy? Is your development pipeline full of high-value and strategically important development projects?

This masterclass will cover practical methods for defining objectives and goals and show you how to translate these into your business's innovation strategy through interactive exercises.

Complete with many examples and illustrations, see the best ways to select new product projects for investment in order to maximize your R&D productivity yet get the right mix and balance of projects. 


Who should attend?

This masterclass is designed for executives, senior managers and project managers responsible for maximizing the returns on their innovation efforts in the fields of Innovation, Business Development, R&D, New Products, Marketing and Operations Management.


Why attend?
Learn how to:

  • Achieve high impact by prioritizing development projects with the greatest strategic alignment.
  • Achieve greater return on your product innovation investments with improved project selection - profitable projects that are also strategically important to the company.
  • Optimize limited resources - focus ideation and innovation efforts on "strategic arenas" that will be your next engines of growth.
  • Achieve the necessary buy-in to your product innovation and technology strategy - do it right the first time - use a world-class approach.
  • Recharge the way your management team thinks about the way product innovation can add value to the company.


Watch a Sneak Peek in this webinar with Dr. Robert Cooper

In the two-day masterclass, Dr. Cooper will provide case studies and guide you with interactive exercises to learn how to translate these into your business's innovation strategy.





 8:30 am

Registration & Breakfast

 9:00 am

Welcome and Introduction

 9:15 am

Defining Strategy and the Impact of a Product Innovation Strategy on your Business Performance

 10:00 am

Interactive Exercise: Current State Assessment - Your Innovation Strategy

 10:30 am

Networking Break

 10:45 am

Crafting a Product Innovation Strategy - Part I: Defining Goals & Selecting the Arenas to Focus On

 12:00 pm

Interactive Exercise: Developing an Innovation Strategy in Your Business

 12:30 pm

Networking Lunch

 1:30 pm

Crafting a Product Innovation Strategy - Part II: Deployment, Strategic Buckets & Product Roadmaps

 3:00 pm

Networking Break

 3:15 pm

Interactive Exercise: Strategic Buckets & Product Roadmaps

 3:45 pm

Best Practices in Portfolio Management - Part I: Economic Methods to Maximize Your R&D Productivity

 5:15 pm

Interactive Exercise: Portfolio Management - So What's Stopping Us?

 5:45 pm

Integration and Q&A

 6:00 pm

End of Day 1 - Reception





 8:00 am

Registration & Breakfast

 8:30 am

A World-Class Idea-to-Launch Process and What's New

 9:30 am

Networking Break

 9:45 am

Best Practices in Portfolio Management - Part II: Qualitative & Profiling Methods to Pick the Best Projects

 11:00 am

Interactive Exercise: Learnings from Portfolio Best Practices - Key Take-Aways

 11:30 am

Data Integrity - Getting the Facts and Fact-Based Decisions

 12:00 pm

Networking Lunch

 1:00 pm

Best Practices in Portfolio Management - Part III: Strategic Alignment, Risk vs. Return, and the Right Mix of Projects

 2:00 pm

Interactive Exercise: Key Learnings & Actions from Portfolio Management

 2:30 pm

Networking Break

 2:45 pm

How to Implement Portfolio Management in Your Business

 3:15 pm

The "Take-Aways": Key Action Items to Implement from This Seminar

 3:45 pm

Team Exercise: Your Action Plan and Next Steps

 4:30 pm

Questions & Answers and End of Seminar - Beginning of Implementation



Download the full brochure



About Dr. Robert G. Cooper

The leader of this masterclass, Dr. Robert G. Cooper, is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate® Idea-to-Launch process and he has published more than 120 academic articles and seven books, including the best selling "Winning at New Products”.

Today, Dr. Cooper is President of the Product Development Institute Inc., ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada.

Many companies in North America, Europe, and Asia have introduced his methods, e.g. 3M, ABB, Alfa-Laval, Arjo-Huntley, Bosch-Siemens, Carlsberg, Caterpillar, Danfoss, Dow Chemical, Exxon, HP, ITT, Lego, P&G, Pfizer, Sandvik, Swarowski, Volvo Construction.


Dr. Robert G. Cooper 




Tuesday, June 13th
Wednesday, June 14th


2-day Masterclass: $2000


Hyatt Rosemont near O'Hare
6350 North River Road, Rosemont, IL 60018
(847) 518-1234

This hotel is conveniently located just 3 miles from the Chicago O'Hare airport.


Hotel accommodations:

Rooms are available at a discounted rate - please enquire to Planisware about the discount code.