About this Masterclass
Does your business have a clearly defined product innovation strategy? Is your development pipeline full of high-value and strategically important development projects?
This masterclass will cover practical methods for defining objectives and goals and show you how to translate these into your business's innovation strategy through interactive exercises.
Complete with many examples and illustrations, see the best ways to select new product projects for investment in order to maximize your R&D productivity yet get the right mix and balance of projects.
Who should attend?
This masterclass is designed for executives, senior managers and project managers responsible for maximizing the returns on their innovation efforts in the fields of Innovation, Business Development, R&D, New Products, Marketing and Operations Management.
Learn how to:
- Achieve high impact by prioritizing development projects with the greatest strategic alignment.
- Achieve greater return on your product innovation investments with improved project selection - profitable projects that are also strategically important to the company.
- Optimize limited resources - focus ideation and innovation efforts on "strategic arenas" that will be your next engines of growth.
- Achieve the necessary buy-in to your product innovation and technology strategy - do it right the first time - use a world-class approach.
- Recharge the way your management team thinks about the way product innovation can add value to the company.
In the two-day masterclass, Dr. Cooper will provide case studies and guide you with interactive exercises to learn how to translate these into your business's innovation strategy.
AGENDA - DAY 1
Registration & Breakfast
Welcome and Introduction
Defining Strategy and the Impact of a Product Innovation Strategy on your Business Performance
Interactive Exercise: Current State Assessment - Your Innovation Strategy
Crafting a Product Innovation Strategy - Part I: Defining Goals & Selecting the Arenas to Focus On
Interactive Exercise: Developing an Innovation Strategy in Your Business
Crafting a Product Innovation Strategy - Part II: Deployment, Strategic Buckets & Product Roadmaps
Interactive Exercise: Strategic Buckets & Product Roadmaps
Best Practices in Portfolio Management - Part I: Economic Methods to Maximize Your R&D Productivity
Interactive Exercise: Portfolio Management - So What's Stopping Us?
Integration and Q&A
End of Day 1 - Reception
AGENDA - DAY 2
Registration & Breakfast
A World-Class Idea-to-Launch Process and What's New
Best Practices in Portfolio Management - Part II: Qualitative & Profiling Methods to Pick the Best Projects
Interactive Exercise: Learnings from Portfolio Best Practices - Key Take-Aways
Data Integrity - Getting the Facts and Fact-Based Decisions
Best Practices in Portfolio Management - Part III: Strategic Alignment, Risk vs. Return, and the Right Mix of Projects
Interactive Exercise: Key Learnings & Actions from Portfolio Management
How to Implement Portfolio Management in Your Business
The "Take-Aways": Key Action Items to Implement from This Seminar
Team Exercise: Your Action Plan and Next Steps
Questions & Answers and End of Seminar - Beginning of Implementation
About Dr. Robert G. Cooper
The leader of this masterclass, Dr. Robert G. Cooper, is one of the most influential innovation thought leaders in the business world today. He pioneered the original research that led to many groundbreaking discoveries including the Stage-Gate® Idea-to-Launch process and he has published more than 120 academic articles and seven books, including the best selling "Winning at New Products”.
Today, Dr. Cooper is President of the Product Development Institute Inc., ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada.
Many companies in North America, Europe, and Asia have introduced his methods, e.g. 3M, ABB, Alfa-Laval, Arjo-Huntley, Bosch-Siemens, Carlsberg, Caterpillar, Danfoss, Dow Chemical, Exxon, HP, ITT, Lego, P&G, Pfizer, Sandvik, Swarowski, Volvo Construction.
Dr. Robert G. Cooper
Tuesday, June 13th
Wednesday, June 14th
2-day Masterclass: $2000
Hyatt Rosemont near O'Hare
6350 North River Road, Rosemont, IL 60018
This hotel is conveniently located just 3 miles from the Chicago O'Hare airport.
Rooms are available at a discounted rate - please enquire to Planisware about the discount code.