Brad Barbera

Founder and Principal at PI Innovation, LLC

Brad Barbera is the Founder and Principal at Pi Innovation LLC, and also serves as the Editor-in-Chief of the Product Development and Management Association (PDMA) managerial magazine, Visions.

He has over twenty-five years of experience developing products in a variety of industries, ranging from food and pharmaceuticals to candles and ergonomic office products. He is the author of Create Greate...Stop Playing Catch-up and Start Leading Innovation in a World of Constant Change, due out later this year.

Brad has presented on the topic of "How to Not Fail at Failing" (see sidebar) during our last innovation event, and will be presenting the topic of "Why Simplify" at our Innovation and PPM event this November in Chicago.


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