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Beyond Stage-Gate and Agile

Led by Dr. Robert G. Cooper

October 25-26, San Francisco


Scrum Board, Sprint, Kanban, Niko-Niko...

It used to be that these words were spoken exclusively within a software development environment, where Agile methodology took root. However, some early adopters and leading manufacturers have recently been giving them a new meaning, by experimenting and translating Agile methodology into their new product development processes.

Early results show that Agile methods integrated with traditional gating approaches can be used to yield significant potential benefits for manufacturers - for example, studies show a typical time-to-market reduction of about 30% compared to traditional gating systems.

Why does an Agile-Stage-Gate hybrid system work? What are the early results experienced with this new approach? And, most importantly, how do you combine Agile methodologies and traditional gated idea-to-launch process within your own company?


This new Agile-Stage-Gate hybrid approach promises to be the most significant change to our thinking about how New Product development should be done since the introduction of today’s popular gating systems thirty years ago!

Dr. Robert Cooper


Find out More about Agile Stage-Gate

White-paper: Combining the Best of Both Systems for Accelerated New-Product Development

Find out more about the principles of Agile methodology and the benefits of this approach for NPD in this exclusive white paper.

By Dr. Cooper

Download the article

Webinar: Going Agile to Accelerate New Product Development

See how leading firms have combined the benefits of Agile development with their traditional Stage-Gate idea-to-launch system.

Webinar by Dr. Robert Cooper

Watch the webinar


About this masterclass

This masterclass focuses on how to combine the benefits of Agile within your idea-to-launch system, for faster, more adaptive product development.

During 2 days, learn directly from the world's leading authority, Dr. Robert Cooper, and receive practical guidance and tools on how to apply this within your company.

An intense day with theory, pragmatic solutions, and introspection into things we can try over the short term and longer term.

Eric W., Director of Corporate Programs, LSI Industries

Date: October 25-26 2017

Location: San Francisco, CA,
United States



The Agenda at a Glance


Main Topics

  1. Why look beyond Stage-Gate?
  2. Making the gating system adaptive
  3. The Agile-Stage-Gate hybrid model
  4. How to integrate Agile into an Idea-to-Launch system

Interactive Sessions

  1. What's wrong with the Idea-to-Launch system in your company?
  2. What is an adaptive Stage-Gate system?
  3. How do you build an Agile-Stage-Gate system?
  4. Next steps for you: How can you make it work in your company?





Registration & Breakfast




Why Stage-Gate and Why Look Beyond - Are Current Idea-to-Launch Methods Obsolete?


Interactive Exercise A: What's wrong with the Idea-to-Launch system in my company? What needs fixing?


Networking Break


Making Your Gating System Adaptive and Flexible


Interactive Exercise B: Reflection & Exchange about Adaptive and Flexible Stage-Gate System for Your Business


Networking Lunch


The Agile-Stage-Gate Hybrid Model (Using Agile Development for Physical/ Hardware Products)


Networking Break


Interactive Exercise C: Reflection & Exchange about the Agile-Stage-Gate Approach


How to Integrate Agile Project Management into an Idea-to-Launch Gating System - The Best of Both, the Agile-Stage-Gate Hybrid Model


Questions from the "Hot Questions Board" - Interactive Q&A Session


End of Day 1 - Reception








Review Day 1 & Questions from the "Hot Questions Board"


Continued from Day 1: How to integrate Agile Project Management into an Idea-to-Launch Gating System - The Best of Both Methodology


Interactive Exercise D: Agile-Stage-Gate Hybrid Model - Key Take-Aways


Networking Break


The Right Idea-to-Launch (I2L) System - Accelerated & Faster to Market


Interactive Exercise E: How Can We Accelerate our New-Product Projects


Questions from the "Hot Questions Board" - Interactive Q&A Session


Networking Lunch


Picking the Right Projects - Integrating Agile into Effective Portfolio Management


Interactive Exercise F: Integrating Agile into Effective Portfolio Management


Networking Break


Highlight of the Seminar - The Main Take-Aways


Interactive Exercise G: Next Steps for You - Making It Work in Your Own Company (with feedback)


End of Seminar - Beginning of Implementation


Download the full brochure



Key Benefits

This masterclass is designed for executives, senior managers and project managers responsible for maximizing the returns on their innovation efforts in the fields of Innovation, Business Development, R&D, New Products, Marketing and Operations Management.


  • Understand how leading firms are moving beyond their traditional Stage-Gate® systems to make their processes more adaptive and responsive to customers.
  • Build Agile project management into your idea-to-launch gating system for uncertain and unstable environments.
  • See how to build in experimentation and iterations to help the product evolve as feedback comes in.
  • Discover how to integrate Agile project management with Stage-Gate® for physical or manufactured new products.
  • Boost your project teams' motivation and performance by fostering self-managed teams.



Addresses a topic that has been ignored or undervalued for too long. All other aspects of Corporate life, outside of product development, are measured and stracked. The time has come to measure and optimise product development.

Mark Sherwood, Director, Engineering, Cisco Systems, Inc. 

It's obvious that Brad has amassed an increadible knowledge base on metrics for corporate R&D. The format of the seminar with interaction with other companies is an excellent vehicle for learning and building a solid metrics starting point.

Art Rofano, Senior Manager, Quality Assurance, BEA Systems, Inc.

Fantastic and I look forward to implementing what I learned to improve my company's success rate. Very different from other product leaders courses, actually measures projects in a tangible way.

Kevin Luebke, Project Manager, R&D Operations, Abbott Animal Health

This was a dynamic seminar that really opened my mind to many more ways in which metrics can help my department & my company. Also interesting that many concepts of R&D relate across very different industries.

Hillary McKellar, Program Manager, Cubist Pharmaceuticals



The San Francisco Airport Marriott Waterfront


1800 Old Bayshore Hwy
Burlingame, CA 94010
United States

See the hotel website for more details and to book your room directly.


About Dr. Robert G. Cooper

The leader of this masterclass, Dr. Robert G. Cooper, is a world expert in the field of new product management. He is the father and creator of the Stage-Gate® system, now widely used by leading firms around the world to drive new products to market.

He has published more than 120 academic articles and seven books, including the best selling "Winning at New Products”.

Today, Dr. Cooper is President of the Product Development Institute Inc., ISBM Distinguished Research Fellow at Pennsylvania State University’s Smeal College of Business Administration, USA, and Professor Emeritus, DeGroote School of Business, McMaster University, Hamilton, Ontario, Canada.

Many companies in North America, Europe, and Asia have introduced his methods, e.g. 3M, BASF, BSH, Carlsberg, Caterpillar, D. Swarovski, DuPont, Exxon Chemicals, Henkel, Hewlett Packard, Kraft Foods, Manner, Microsoft, Lego, Voith Paper, Pfizer, Procter & Gamble, Siemens, VISA and many others.


Dr. Robert G. Cooper